Research on the Influence of Customer Perceived Value on Brand Equity
نویسندگان
چکیده
منابع مشابه
The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis
Competition in the service industry is intense. To deliver value-added services, more companies are focusing on consumers as a powerful means of establishing firm performance through dialog, participation, and engagement. However, scant research has been conducted to examine whether customer value co-creation can boost brand equity, particularly among SMEs. To address these shortcomings in the ...
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ژورنال
عنوان ژورنال: American Journal of Industrial and Business Management
سال: 2019
ISSN: 2164-5167,2164-5175
DOI: 10.4236/ajibm.2019.93042